Tuesday, December 1, 2009

AOL.com uses the given-new non-linear model design element. As the book states, "the given information is presented as though it is already known to the audience, and therefore unproblematic," (Martinec and Leeuwen, p.15). On this website the given information is placed on the left side of the screen. It is all the typical headings and information one would expect to find. For example, sports, travel, yellow pages, games, etc. As the user moves their eyes across the page towards the right, the information given is current and specific. "New information is presented as though it is not yet known to the audience, and therefore in need of their attention," (Martinec and Leeuwen, p. 15). This information is presented with pictures, text and titles all to grab the user’s attention and draw them in.

The book, The Language of New Media Design, also discusses the structure visually. The page, or screen in this case, can be divided vertically in two with the given elements on the left, and the new on the right. This is exactly how AOL.com executed their layout. An actual vertical line separates the two categories. I personally like this type of design. I feel it is easy for the eye to follow and also easy to figure out. It is a convenient way to organize information when you want to include both background content and current information.

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